By Kasebamashila Kaseba
WHEN HH PREFERRED ONLINE TO OFFLINE.MEDIA; INTERNATIONAL TO LOCAL MEDIA; PRIVATE TO PUBLIC MEDIA; PHOENIX FM TO ZNBC/ZANIS
Some UPND cadres before elections approached me, a few times, to consider becoming one of HH’s advisers because the advisers around their boss were either ineffective or were only telling the boss what the boss wanted to hear.
I generally answered that it was the boss who actually chose and appointed the advisers to tell him exactly what he wanted to hear and not what he did not want to hear.
That advisers were appointees serving at the pleasure of the boss. (I was a critic and not an adviser.)
The last conversation was outside the UPND Secretariat when I went to do some political analysis for ON-TV online during the UPND General Assembly.
Now, UPND and HH are receiving praises they want to hear even for mistakes because it is what they want to hear and it is still during their honeymoon.
HH, like MCS or EL, shall dearly pay, sooner or later, for squandering the honeymoon goodwill.
FJT in 1991 was the most popularly elected president in defeating KK to one EP region as FJT ended up the most unpopular or hated former president as KK became the most popular former president.
UPND are receiving praises for mistakes because they cannot be criticised or corrected for their mistakes.
(They are conscienceless to tell a right from wrong. HH even thinks a mistake is style.)
UPND and HH are bashing and gagging criticism, dissent and opposition.
For example, HH media priorities are upside down in as far media strategy is concerned, yet he is praised for that.
Firstly, HH who as president is active online as he was as opposition president granted interviews to international media ahead of local public and private media.
Secondly, with local media, HH is in charge as a producer, running commentator, self interviewer, latecoming and overrunning, he doesn’t do with International media, I can guess.
Thirdly, he has since preferred to start with local private media to local public media.
Fourth, and importantly, if what HH says is policy and record, it has to go through mainly ZNBC especially ZANIS where it shall be transcribed and printed in a booklet, published and filed.
ZANIS is even supposed to be under the president (HH) or State House or he can re-transfer there.
Otherwise, let HH himself and his advisers be oriented even by ZANIS of how the offline public media works before he is further embarrassed or suffers backlash and setbacks.
Lastly, unstrategic ruling through the conventional and social media is a bad thing. As bad as it was to POTUS Trump who rejected defeat at one term. Trump lived in this reality and alternative facts.
HH shall suffer a media burnout or defeat he cannot reverse. Just as HH cannot speed up the slow civil service he slowed down. Or he didn’t know the public complaint against the civil service is slow speed which helps corruption that HH is fighting.